Our approach
A clearer view. Better decisions. More profit and cash.
Focus on Cash is a financial optics platform. It is built on a few things we believe about running a business from its numbers.
What you use now
Each one does its job. Most leave the numbers for you to interpret.
Xero’s reports
Good for: accurate, current books.
Where it stops: the numbers are there, without what they mean or what to change.
Your accountant
Good for: keeping the books right, and tax.
Where it stops: the accountant reports history. What to do next is up to you.
A spreadsheet, or a quarterly pack
Good for: a view built around your business.
Where it stops: someone has to rebuild it by hand each quarter, so it is often late.
Reporting tools built for accountants
Good for: report packs.
Where it stops: many are written for the accountant, in the accountant’s language.
A fractional CFO
Good for: judgement and experience.
Where it stops: the monthly cost puts it out of reach for many businesses.
Your own feel for the business
Good for: it got you this far.
Where it stops: as a business grows, it gets more complex than one person can hold in their head.
What we believe
The accountant reports history. Running the business from the numbers is the owner’s job, and it can be made easy.
See it clearly first
A clearer view leads to better decisions, and better decisions lead to more profit and cash.
A picture beats a table
You see which way the business is heading from a chart and a trend line, without studying a report.
Profit and cash are not the same number
So you see your Profit and Loss and your Balance Sheet together.
Measured against your own best
A level your business has already reached, not an industry average from somewhere else.
A dollar figure on the gap
You see what running below your best costs, so you know where to start.
The money may already be in the business
Before you chase more sales, see how much cash is already in the business. Growing Broke shows where profit falls behind sales. Cash Trapped shows cash tied up in customers and inventory.
Test it before you commit
Change a price, a cost or the days to get paid, and watch profit and cash move. Try the What If.
Plain English, and you decide
You do not need to be a finance person. The first line on a screen says what your numbers mean.
You can learn to read your own accounts
Each ratio comes with a plain explanation, on your own figures, so it gets easier each month.
Get started
See your business clearly.
Fill out the form and we will be in touch with next steps. Every plan is billed once a year, with every feature included.
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